![]() In a similar way, you can use your cover photo to ask people to join your organization and tell them where they can become a member. They’ve also included a website link in the image, making it easy for someone to find out more information. ![]() ![]() In this example, Canadian Blood Services added a CTA (call to action) on their cover photo, challenging all their Facebook visitors to become a donor. Now everyone who comes to their Facebook Page will know about their conference and the ACA will likely see a boost in event registrants. The American Counseling Association changed their cover photo to include information about an upcoming event. Here are three great ways you can create/use a Facebook banner to help grow your organization: 1. There are plenty of places in your profile to use writing to share your work and mission. Keep this image simple don’t feel like you need to use a lot (or any text at all). When creating a cover photo, be sure to use optimal dimensions: 315 pixels tall by 851 pixels wide. Using an image instead of a logo gives your page a more personal feel, and will help your page blend in seamlessly with your fan’s friend and family posts on their feed. You can do so, or use an image that depicts the kind of work you do.įor example, if you work with animals, you can use a picture of an animal, or if you work with mothers, you can use an image of a mother and child. Many organizations use their logo as its profile picture. Upload a profile picture and cover photo. To select the Nonprofit Organization category for your Page, start typing into the Category box and select Nonprofit Organization when it appears.ģ. Next, select the category that most closely fits your organization. Your Page Name should simply be the name of your organization. Hover over the “Create Ad” button on the upper right corner and then click on “Create a page.”Īs a nonprofit or organization, you will click “Get Started” under “Business or Brand.” ![]() After you log on, go to Facebook for Business. Unlike many other platforms, you will create and manage your page through your personal profile. Here is everything you need to know about setting up a page with everything your fans need to know about you – and everything that will encourage them to support you! 1. How To Create a Facebook Posting StrategyĮxplore if Facebook Fundraisers are Right for Your Nonprofitįirst things first, let’s set up your Facebook page. How To Set up Your Nonprofit’s Facebook Page So, I’m here to show you how to set up your profile, make a posting strategy, and more.Įven better, it’ll take you less than half a day, so you can quickly stop worrying about likes and get back to more important marketing questions - like which colour you should use for the cover of your annual report. (If she has so much time, why doesn’t she just run it herself? Sigh.) I know you don’t have time to deal with that - regardless of what Janet thinks. Plus, regardless of whether or not you think you have time for it, some well-intentioned board member is sure to come ask you about it if you don’t have one. Or how Patty Foley, the Membership Chairperson of Newington Community Television uses Facebook to find new volunteers. Just take this story of how Free the Children used Facebook likes to raise $2.4 million for their charity. Let’s face it: it’s basically a requirement for your nonprofit to be on Facebook these days.Īnd there are definitely a lot of advantages.
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